A Look at Digital Marketing through the Glass of SoftProdigy

The world is changing day by day and so is marketing. It’s been a long time that digital marketing has replaced traditional marketing. Nowadays, customers are more advance and interactive to the market – all thanks to businesses shifting to the online marketplace.

With so much happening in the digital world, digital marketing has started to play a very crucial role in targeting the audience & sparking huge returns from it.

How Digital Marketing Impacts Businesses

Digital marketing is marketing done through digital platforms such as Google, YouTube, Social Media Networks, and more, to communicate values to the customers. By effective utilization of some good tools, strategies, & tactics on the targeted audience, a highly profitable output can be generated.

Due to its impact on the market & the astonishing results, every organization & company is bending towards digital marketing. Businesses are now focusing more-and-more on their digital marketing strategies while opening an extensive platform for the business developers & other experts too.

There are lots of digital marketing methods developed in the recent years! Some of them are discussed below:

1. Search Engine Optimization (SEO)

It is the process of increasing the quality & quantity of the website traffic by increasing the visibility of the website to the users of a web search engine.

2. Search Engine Marketing (SEM)

SEM involves the promotion of websites by increasing their visibility in Search Engine Results Pages (SERPs), primarily through paid advertising.

3. Content Marketing

Content marketing is a form of marketing focused on creating, publishing, and distributing content for a targeted audience online. It is often used by businesses to keep their websites SEO-friendly and updated.

4. Social Media Marketing

Social media marketing makes use of social media platforms and websites to promote a product or service through engaging content and click-baits!

Every business head is seeking for digital marketing to stay ahead in competition and in the world of digital marketing, SoftProdigy is your best bet!

SoftProdigy is a well-known, proclaimed, & experienced team of digital marketing experts.

With a well-defined team of leading experts in digital marketing, we have been serving our clients for more than 13 years now! We strive hard to deliver the best result to our clients and are getting close to perfection day-by-day.

SoftProdigy has been recognized as the best digital marketing company in India in a report from Clutch. SoftProdigy is responsible for its time & quality-oriented work in digital marketing services in India as well as in the other parts of the globe.

SoftProdigy is known to plan and execute failsafe digital marketing strategies & tactics to generate a massive outcome to your website or business. We are here with our experienced & highly determined team of experts, who are willingly working for better digital marketing strategies & its implementations.

Our strategic digital marketing team is always available with our services consisting of:

• SEO (Search Engine Optimization)

SEO runs in our blood while we deliver best-in-industry & technically-advanced SEO services as a part of our digital marketing services.

• Content Writing

The right content can push you to the top of digital market. To push you to that point, we provide you our spotless content writing services.

• PPC Ads

Paid advertisements can generate loads of traffic through digital marketing. Avail our PPC management services to gain profit to your business.

• Social Media Marketing

With the correct approach, we help you reach your audience through social media.

• Link Building

We help you build the credibility of your website through high-quality custom link building, link baits etc.

SoftProdigy is your right partner for digital marketing! We deliver nothing but the best with our excellent strategies, executions, & calculative work patterns that lead to the development of your business. We offer you our best services in exchange of massive returns.

Get in touch with us today at: www.softprodigysolutions.com 

NopCommerce Framework: Features that make it a Popular Ecommerce Platform!

NopCommerce is a .Net based open source e-commerce engine. It has been downloaded more than 2.5 million times within a short period of time. This framework is fully customizable and offers a stable shopping cart feature. It has a powerful backend database which makes it one of the best ASP.net based customizable shopping cart.

Let’s take a look at the features that make NopCommerce mobile app development amazing. 

1. Customizable

NopCommerce is an open-source platform. There are several extensions available for the platform and this feature allows store admins to offer new themes and features. Minor changes required by the store owners can be made by any .Net developer. NopCommerce can be totally customized as per the requirements of the store owner. 

2. Multi-Store Support Feature

NopCommerce facilitates multi-store feature which allows the users to run more than one store with exclusive domains. These stores are then managed from NopCommerce administration panel. Customers can log in to all stores of a particular store owner using the same credentials. One can also set separate features for each store. Shipping and payment methods can be established differently.

3. SEO-Friendly

NopCommerce framework integrates SEO tools to get more traffic. It gives full access to keyword tags and URLs management division and is extensively integrated with Google analytics. Localization of URLs is enabled and it increases the matching of search results in various languages. In totality, this framework increases the visibility of the site by integrating SEO.

4. Facilitates Marketing 

NopCommerce involves various features of marketing which benefit the customers as well as the store owners. 

• This platform offers points on the money that the customer spends, which can be used for the next purchase.
• It supports many discount features.
• Customers can subscribe to newsletters.
• It is extensively integrated with Google shopping, Yahoo shopping, etc.

5. Customer-Oriented

NopCommerce offers high-level customer services to give the users a great buying experience. 

• Customers can create a wishlist to save the products they wish to purchase later.
• It enables the security factor and gives password recovery tools for users. 
• It enables customers to connect with social media sites with the help of external authentication.

CONCLUSION:

NopCommerce has benefitted many store owners to increase the visibility of their services and improve the sales graph. A NopCommerce mobile app can give wings to your business by integrating the essential features, which can make you popular amongst the buyers.

Are you looking for a NopCommerce development company?

SoftProdigy Solutions has the best NopCommerce developers to design and develop the most user-friendly e-commerce platform.

Get ready to experience sharp growth for your business and achieve your ultimate goal of increasing sales. Identify your business needs for e-commerce platform and contact us today. We will serve you with the best of our services!

Top 5 Programming Languages for IoT Development

Are you seeking a perfect programming language to use for IoT development? Almost every newbie experiences issues while choosing the right programming language according to the business they run. Choosing the right language for IoT development can be a big dilemma!

But don’t worry! We are here to help you out. In this blog post, we have listed the top 6 programming language, which serve the best, if used for IoT projects. Continue reading to know more. 

1) C Programming Language

C programming language is the most essential programming language in the IoT framework. C has evolved a lot in the past few years and has also set the foundation for many other new programming languages. This makes it the major part of IoT development process. The syntax of this programming language is cluttered with punctuation, which increases the chances of mistakes while coding but it still remains the first choice for many developers. It’s built-in capabilities and compiled nature makes it extraordinary for IoT projects. 

2) Java 

Java is an outstanding programming language being utilized widely by the IoT experts. This language is considered as one of the best decisions for IoT development as the code needs to be written once and then it can be run anywhere. According to a survey by Eclipse and another survey by embedded-computing.com, Java is conserved as the top choice of many programmers. The advantages of Java are well-known as developers can write code undoubtedly on their desktop and after that move it to any other chip. 

3) Python 

A few years back, nobody thought that Python would be used for IoT development. Python is generally utilized for developing web applications. However, it has picked up notoriety in IoT framework as well. With a rich number of libraries, this programming language gives many functionalities with lesser code. Python has become one of the most popular programming languages in the open source world. This language serves well when you’re developing applications for small devices as they have limited conceptual power and memory. Python makes the life of programmers easy! 

4) JavaScript

Most of you might know JavaScript as the language that is only used for building forms and pop-ups but many internet of things service providers are now widely using it to create IoT applications. Out of all the developers, a total of 41.8% of the developers that took part in an Eclipse survey, chose JavaScript. This language has been built by taking bits and pieces from other languages and now it is being used for all HTML and web browsers. 

5) Swift

This programming language is used for IoT development only when you want your devices to interact with your MacOS or other Apple iOS devices. Being a predecessor of objective C, this language is gaining more fame. Its HomeKit platform is capable of handling the integration tasks well. 

Conclusion

All the above-mentioned programming languages have their own advantages and roles to play in IoT development. As now you are aware of the top 5 programming languages, you should choose the one that seems simple and serves the purpose well. If you still need assistance then get in touch with the IoT services company in India. We are always happy to help!

Important Fundamentals for Starting an IoT Project

A number of technologies have been introduced in the past few years but the introduction of IoT development has revolutionized the world of technology. Before IoT came into existence, there was no solution to utilize enterprise software development and embedded control development collaboratively. Every tool, platform, and professional were working differently. As today, everyone is dependent on the web, IoT puts a huge impact on the technological world.

Every business is seeking a chance to adopt IoT for their success and is thinking of starting an IoT project! But there is a set of questions that gets stuck in every mind including what kind of IoT project to initiate? How to start? What is IoT? We are going to answer each of them in this blog post. Continue reading if you are curious to know!

What is an IoT Project?

An IoT project is an act of turning the concept of internet of things into reality through proven demonstrations. With the right hardware, software, connectivity and technical know-how, you can accomplish your goals and putting them in use depends on the purpose of your IoT project.

Challenges Faced in IoT projects

Almost every business owner who adopts IoT expect to generate revenues, cut down expenses and improve relations with customers as soon as they set up their IoT project. Most of them avail meaningful payoff while others fail to see the optimal results. The reason behind it is an early deployment of a project without doing complete implementation according to the set realistic goals and expectations.

Here in this blog post, we will share the important fundamentals of starting an IoT project, which every IoT services company follows. Continue reading to know more:

1. Understand the Basics

First of all, understand how IoT technology works and how it is going to be worth it for your business. Research well how your competitors are making use of it and then develop a project plan for your business. Consider what type of technology choices you should make to fulfill the aim of common use cases of your project. In short, get a clear understanding.

2. Identify Your Use Case

You can considerably utilize IoT in a variety of ways. So, the next important thing is to identify your use cases. However, it is hard to list down all of them but if you have one defined goal then identifying your use cases becomes easy. Make sure that your use cases prove to help you gain substantial amount of new revenue.

3. Choose right IoT Platform/Tools

If you have the right IoT platform, tools and applications in hand then nobody could stop you from achieving every goal of your IoT project. Make sure to choose the platform which will ease the adoption of future technological advancements and keep your project up to date.

4. Figure Out the Best IoT Hardware for Your IoT Project

Development boards and modules are considered to be very important in successful implementation of an IoT project. Make sure you choose the right hardware boards that are designed for scaling purpose and go with the developed prototype.

5. Build Prototype for Your IoT Project

For building your first prototype, you need to figure out the minimum parameters for complete deployment of your project. Consider the features and data most important for your project. Have a clear understanding of your project’s design requirements and a complete roadmap to follow. 

Final Thoughts

The crux is, before jumping straight to the deployment, consider above-shared fundamentals if you seek success. Hopefully, you found the blog post informative and if we forgot any important information to add in this blog post then do let us know. If you are also seeking a chance to start your first IoT project, contact us for assistance as our internet of things service providers are always happy to help. Wish you good luck!

Benefits of Using Mean Stack for your Next Development Project

The demand for mobile and web applications has increased a lot in the past few years. Every company, be it a startup or a well-established organization, wishes to have a long-lasting web presence. To cope with this increasing demand across the world, a lot of development technologies have been introduced from time to time. These technologies promise to deliver the best but only a few manage to successfully get the job done. 

MEAN Stack application development is at the top of today’s web building trends and has been serving the purpose well. With the current technological advancements, this stack of technologies is offering many unbeatable benefits. Here, in this blog post, we are going to share them but before that, let’s understand what is MEAN Stack development and how is it different from other technologies.

MEAN STACK DEVELOPMENT 

MEAN Stack development is free and open source JavaScript software built by combining four technologies. MEAN is an acronym for MongoDB, ExpressJS, AngularJS and Node.js. When all these technologies are put together, they ease the task of developers to cater to the needs of complex projects. While providing the MEAN Stack development services, developers not only find this stack of frameworks as a blessing but also reap the following benefits:

• Isomorphic Code

These technologies, when combined together allow MEAN Stack developers India to transfer the code from technology to technology with ease. For instance, if you write code for ExpressJS & decide its better placed in AngularJS, you can move it over very easily. There will be no change in its functionality.

• Open Source

MEAN Stack technology is an open source platform and is available for free. This proves to be very helpful in the development process as it eases the task of using libraries and public repositories. 

• Cloud-Compatible

These combined frameworks are cloud-compatible that means MEAN Stack reduces the cost of disc space. MongoDB allows implementing cloud functionalities. That means your applications can be developed, tested, and maintained on the cloud.  

• Highly Flexible

Every MEAN Stack development company is reaping the benefits of being highly flexible. As MEAN stack allows you to host your project on the cloud, adding information or transferring the code becomes very easy. Its automatic sharing and full cluster support make it highly flexible.

• Cost-Effective

MEAN stack uses one language throughout the development process. This saves a lot of money. There is no need to hire different specialists as only JavaScript experts are enough to finish the job successfully.

• Time-Saving

MEAN is a way to go when an application needs to be developed fast. There are many readymade solutions in the form of libraries already available to reduce the time of creating a module from scratch. More time leads to the development of a quality application.

Hopefully, you have found the above information worth reading. The list of benefits does not end with the points shared above. When you start working with this technology, you will find out a number of other benefits. In order to develop dynamic and highly visited web applications, hire MEAN Stack developers serving clients across the globe. Get in touch with us now!

Top 5 Digital Marketing Myths You Should Stop Believing in 2019

The digital marketing industry has developed into an extremely unpredictable and globally encompassing entity where you can reach and connect with the prospects anytime.  There are numerous tools available that can enhance the ROI of your business but you need to take care and pay attention to some strands of digital marketing if you want to maximize the results. There are many aspects of digital marketing, which are wrapped in some misconceptions or myths. Believing in these myths may lead you to missing out the vast opportunities for your business. Here are the most common myths about digital marketing that you should stop believing and opt out the right strategies in order to maximize the profits.

SEO is dead

The myth “SEO is dead” has been around since the initiation of SEO but it is alive and kicking very well and it will most likely never leave for good. Yes, it is true that SEO strategies of 2009 will accomplish nothing for you in 2019. The SEO of today is definitely more incorporated and thorough than any other time.

SEO is “One time set and forget the rest”

There are many people who think SEO is one-time process and they set a certain SEO budget for a quarter or may replicate the same budget in subsequent quarters. But in reality, SEO requires regular maintenance, a set of testing cycles, and updated strategies, which need to be implemented from time to time. You just can’t set and forget the rest! Search engines constantly evaluate the websites and rank them according to the algorithmic changes.

Negative Reviews are bad for a Business

This is one of the most common myths that negative online comments or reviews are bad for a business and should be hidden at all costs. Rather than ignoring, avoiding, or endeavoring to cover the negative reviews, you should regard them as chances to show your eagerness to gain from your clients and improve your products or services. Make sure to provide a thoughtful and positive response with an option to call, message, or email customer service for further assistance. By handling extreme issues head-on with genuineness and polished methodology, you won't lose the regard of your customers; unexpectedly, you'll gain it.

Mobile Visitors don’t convert

This statement has some legitimacy when you're managing an ineffectively structured versatile website. People don’t prefer to go through a lengthy checkout process and fill out all tiny fields on their mobile phone while browsing any website. But responsive design, site speed, and intuitive navigation can convert mobile users very well. The golden rule to have successful conversions or improve conversion rate is to keep your website’s speed fast and make it mobile-friendly.

Retargeting is Killing Your Sales

Retargeting or Remarketing is the solution to shopping cart abandonment or you can say this is the modern wave of marketing. Remarketing gives you a chance to meet visitor’s specific needs and people do positively respond to it. But it can be an expensive method. Sometimes this marketing technique can annoy the customers too. The frequent occurrence of the same ad could be annoying and intrusive. But if it’s done in the right way, it could lead to great results!

Apart from the above-mentioned myths, there are plenty of other digital marketing myths out there on which people do believe. You actually need to differentiate the facts from myths before incorporating any of them as your marketing strategy. At SoftProdigy, we do provide advanced marketing solutions that help businesses to grow into many effective ways. If you’re looking for the right digital marketing company in India, let’s talk to our experts!

Influence of Social Media Marketing on Consumer Behavior

Social media and marketing are old friends. I wouldn’t be breaking any news to you if I say that social media marketing can bring a great boost to your business growth. For years, social media has been a very crucial and now an inseparable part of digital marketing. 

The reason? Well, ask yourself. How much time do you spend on social media? The answer to most of you would be – a lot! And that’s the story going on in the world of the internet for years. 

People spend a lot of their time on social media channels. Be it Facebook, Instagram, Twitter, Pinterest, or any of the other social media websites, you’re bound to check your notifications as soon as they buzz your phone. Thus, social media gained a great hype in the world of marketing – because the audience is already there.

Now, how does social media marketing influence your customers to make a purchase? Let’s see how it works:

Assured Visibility and Credibility Of Your Brand 

When you’re advertising with social media, your brand has got a home on the social media network being used. For instance, if you’re advertising your brand on Facebook, you have a Facebook business page there, or if you’re advertising on Instagram, your Instagram profile is there already. 

Without having accounts, profiles, or pages on these social media networks, you cannot indulge in social media marketing. 

The benefit of having a social media presence is that even if your prospects miss your ad, they can look you up and contact you or make a purchase. Which is not the case with Google ads or the other ads on the internet. 

Also, with such kind of social media presence, your business comes out as a credible one in front of your audience. They can get more information about you. Thus, they can trust you with your products or services. This calls for making a purchase when the prospects are interested in your product or brand.

No Extra Efforts Required 

With social media marketing, no extra efforts are required by the customers to look up for the brands or products and then make a purchase. The social media ads reach your audience while they’re already online, browsing through the stories and posts of others. 

Thus, for marketers, a great number of consumers are just a click away. And it comes in handy for the consumers as well, as they can directly make a purchase through their social media accounts and no extra efforts are needed.

So, an easy, quick, and handy method of purchase induces your audience to buy the products or avail the services.

Vast Networking 

People are networked on social media beyond the imagination. The networks are so vast and so wide that one single message can flow throughout the world in a matter of few minutes. 

And the same can happen with your social media marketing campaign. The ads on social media can experience a great boost through the word-of-mouth technique of marketing. People are networked on social media networks and obviously, they are networked with their family, friends, influencers, etc. 

If a person from someone’s network, share your ad or product with others, they will pay more heed to it than to your ad. Thus, with an influential impact on their minds, they’re driven to make a purchase. 

Thus, in the above-mentioned ways, social media marketing influences your customers and induces them to make a purchase. 

Digital marketing is turning out to be a game for smart ones. Thus, to succeed, you need to put in a lot of your mind to win customers. By learning the mindset of your prospects, you can strike it rich! So, spend more time learning closely about your target audience before planning a failsafe social media marketing campaign.