The digital marketing industry has developed into an extremely unpredictable and globally encompassing entity where you can reach and connect with the prospects anytime. There are numerous tools available that can enhance the ROI of your business but you need to take care and pay attention to some strands of digital marketing if you want to maximize the results. There are many aspects of digital marketing, which are wrapped in some misconceptions or myths. Believing in these myths may lead you to missing out the vast opportunities for your business. Here are the most common myths about digital marketing that you should stop believing and opt out the right strategies in order to maximize the profits.
SEO is dead
The myth “SEO is dead” has been around since the initiation of SEO but it is alive and kicking very well and it will most likely never leave for good. Yes, it is true that SEO strategies of 2009 will accomplish nothing for you in 2019. The SEO of today is definitely more incorporated and thorough than any other time.
SEO is “One time set and forget the rest”
There are many people who think SEO is one-time process and they set a certain SEO budget for a quarter or may replicate the same budget in subsequent quarters. But in reality, SEO requires regular maintenance, a set of testing cycles, and updated strategies, which need to be implemented from time to time. You just can’t set and forget the rest! Search engines constantly evaluate the websites and rank them according to the algorithmic changes.
Negative Reviews are bad for a Business
This is one of the most common myths that negative online comments or reviews are bad for a business and should be hidden at all costs. Rather than ignoring, avoiding, or endeavoring to cover the negative reviews, you should regard them as chances to show your eagerness to gain from your clients and improve your products or services. Make sure to provide a thoughtful and positive response with an option to call, message, or email customer service for further assistance. By handling extreme issues head-on with genuineness and polished methodology, you won't lose the regard of your customers; unexpectedly, you'll gain it.
Mobile Visitors don’t convert
This statement has some legitimacy when you're managing an ineffectively structured versatile website. People don’t prefer to go through a lengthy checkout process and fill out all tiny fields on their mobile phone while browsing any website. But responsive design, site speed, and intuitive navigation can convert mobile users very well. The golden rule to have successful conversions or improve conversion rate is to keep your website’s speed fast and make it mobile-friendly.
Retargeting is Killing Your Sales
Retargeting or Remarketing is the solution to shopping cart abandonment or you can say this is the modern wave of marketing. Remarketing gives you a chance to meet visitor’s specific needs and people do positively respond to it. But it can be an expensive method. Sometimes this marketing technique can annoy the customers too. The frequent occurrence of the same ad could be annoying and intrusive. But if it’s done in the right way, it could lead to great results!
Apart from the above-mentioned myths, there are plenty of other digital marketing myths out there on which people do believe. You actually need to differentiate the facts from myths before incorporating any of them as your marketing strategy. At SoftProdigy, we do provide advanced marketing solutions that help businesses to grow into many effective ways. If you’re looking for the right digital marketing company in India, let’s talk to our experts!
